marketing tips

Here’s Why Your Digital Marketing Efforts Fail and What to Do About It

A key distinction between traditional and modern marketing is targeting.
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3 Pillars of E-Commerce Marketing and How They Can Impact Your Business

If you want it to be successful, you need to identify your customers, find the best ways to speak to them, then optimize your website for conversions.
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9 Benefits of Email Marketing Your Team Must Know

Don’t listen to the naysayers. Email marketing is not dying. In fact, it’s still a powerful tool for businesses. By leveraging email campaigns, you can reach out to your target audiences with relevant messages at the right time. With the many benefits of email marketing, it’s no wonder it’s one of the most popular digital… 9 Benefits of Email Marketing Your Team Must Know …

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What is Content Marketing? (The Complete Guide + Examples)

During the 2020 pandemic, businesses worldwide had to pivot dramatically due to the global lockdown. Companies that relied heavily on in-person events were impacted by  social distancing restrictions and had to find a way to sell their products online.  Then, business coaches and influencers began releasing videos and social media posts about the benefits of… What is Content Marketing? (The Complete Guide + Examples) …

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What is a Sales Funnel? (5 Sales Funnel Stages + Examples)

Updated for 2022 You’ve heard it a million times by now. If you’re going to grow a successful online business, you need a sales funnel. There’s just one problem. You only have a vague notion of what a sales funnel is and don’t have the slightest idea how to build one. You’ve spent hours on… What is a Sales Funnel? (5 Sales Funnel Stages + Examples) …

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10+ Tips On How To Market An Online Course

Effective marketing for your online course can lead to a profitable and successful business. There are many ways to market your course effectively, but not every marketing strategy out there is for you. You need to stick to the proven ones to entice your market to take your online course. As a result of the… 10+ Tips On How To Market An Online Course …

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Email Marketing Strategy (What It Is + How to Create One)

Building an email marketing strategy can feel intimidating and challenging. You might be worried about what kind of emails you should write to your audience. Or you may not have an audience yet and are wondering how you build an email list from scratch. Fortunately, learning email marketing isn’t nearly as difficult as you might… Email Marketing Strategy (What It Is + How to Create One) …

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3 Mindset Shifts That’ll Elevate Your Marketing Immediately

With a degree in marketing and 10 years experience working with companies like Land Rover and Leadpages, I started my own business in 2014 as a social media and marketing speaker and trainer and thought marketing myself and my business would be a breeze. I soon discovered that wasn’t the case. What I soon learned […]
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35+ Best Marketing Tools for 2022 (HubSpot, Ahrefs & More)

Looking to save time and streamline more of your online business? Whether you manage leads, keywords, or a team, you know the value of using digital marketing tools to simplify your day. One tool optimizes your team’s workflow. Another schedules your social media posts and another automates customer relationships.  Most importantly, all these tools free… 35+ Best Marketing Tools for 2022 (HubSpot, Ahrefs & More) …

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Marketing Automation 101: What You Need to Know for 2021

Done right, marketing automation is like having a space-age supercomputer for handling your marketing grunt work. In other words: Automation makes running your business easier and more efficient. Excited? Here’s what you’ll learn today: How marketing automation can maximize efficiency and increase conversions The specific problems marketing automation solves Automation best practices that can help… Marketing Automation 101: What You Need to Know for 2021 …

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The Truth About Marketing Every First Time Founder Should Know

While starting your own business is an exhilarating experience, many start-up founders struggle with successful marketing more than any other area of business. So if you’re thinking about starting a business, here are some of the key things you need to know about marketing before you take the plunge. Paid Advertising Is Expensive Every start-up […] …

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Podcast Marketing: The Ultimate Guide for Online Course Creators

As a course creator, you’re always on the lookout for new ways to reach new people.  In fact, you may find that creating your course is the easy part. That working with your students and providing value is easy, too. What’s hard is finding the time to build your audience so your course finds the success it deserves. Feel familiar? I imagine so because this is something we talk about with most of our clients …
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How to Use Advocacy Marketing To Scale Your Business

The story of how Dropbox became a $12 Billion business is an interesting one… During its early days, few people knew about cloud computing. Let alone what a Dropbox was and how you could use it. So their founders, Drew Houston and Arash Ferdowsi, came up with an ingenious advocacy marketing strategy to create some word of mouth advertising. They promised each of their new members free storage if they referred someone. This meant that …
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How To Effectively Use Marketing Resources To Scale Your Business

The lifeblood of a modern-day online business is… LEAD GENERATION! If you’re like most online business owners and entrepreneurs, you spend a lot of time thinking about how to gain more traffic, have greater reach, and bring in new leads on a consistent basis. Ideally on autopilot… If you were to achieve this, well, what sort of impact would it have on you, your team, your business as a whole, and even your family and …
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Outreach Marketing: The Complete Guide to Growing Your Business

EMAIL… you both love and hate it, am I right? As a marketer, you love it. You can connect with anyone, build new relationships and turn a lead into a customer. Everyone uses email, and most people spend a lot of time in their inbox. What an opportunity! Yet you’re not just a marketer, are you? You’re also a consumer… one of those people who spends far too much time in their inbox. Each day, …
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5 Highly Effective Digital Marketing Strategy Examples That Will Inspire Your Own

You’ve heard all the hype about digital marketing and how it’s so great for your company.  But when you try to create a marketing strategy for your business, you have no idea where to begin. It’s true, designing a digital marketing strategy can seem like a daunting task. There are tons of approaches you could take, and countless marketing channels to choose from.  How can you possibly know which channel is best for your brand? …
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