Platforms

3 Ways the Murky Programmatic Industry Made Strides Toward Progress in 2023

The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five days during the last week of December. Programmatic advertising has been called out for not being transparent, being wasteful, violating people’s fundamental rights to privacy and depleting the power of independent publishers, among other allegations…. …

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X to Double Down on SMBs Following Musk’s Advertiser Attack

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk’s attack on departing brands from the platform. According to the Financial Times, as advertisers such as Apple, Comcast, Disney, IBM, Lionsgate Entertainment, NBCUniversal, Paramount Global and Warner Bros. Discovery have distanced themselves from X,… …

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Google Search Ads End Up on Pornographic and Sanctioned Sites

When Apple, Goldman Sachs and other large brands bought Google search ads over the last year, these ads not only appeared across search queries like “best credit cards,” but also on more unsavory sites, according to research from ad-tech research outfit Adalytics. These websites featured copyrighted and pornographic content, as well as sites for Iranian… …

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Weekly Generative AI News and Top Stories

In the midst of the rapid advancements in generative artificial intelligence, Adweek’s weekly summary provides an overview of the most recent updates, regulatory activities, and business developments in the world of gen AI that marketers need to know. This week’s news update includes: On the policy side Ahead of 2024’s U.S. presidential elections, Meta has… …

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TikTok’s EU Changes Set to Impact Advertiser Experience

To fall in line with Europe’s new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers’ reach on the platform while offering them a safer media landscape in which to invest. Following the introduction of the Digital Services Act (DSA) by the European Union earlier this… …

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YouTube Ad Buyers Unknowingly Targeted Kids Despite Requests to Avoid

Ad buyers who asked YouTube not to run their ads on kids’ channels saw their advertisements on this content anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time for YouTube ads allegedly leading to tracking of children, according to The New York Times. A business-to-business client of independent… …

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The New York Times Updates Terms of Service to Prevent AI Scraping Its Content

Among the early use cases of AI within newsrooms appears to be fighting AI itself. The New York Times updated its terms of services Aug. 3 to forbid the scraping of its content to train a machine learning or AI system. The content includes but is not limited to text, photographs, images, illustrations, designs, audio… …

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As Search and Social Converge Marketers Spy an Opportunity

The way people find information online is going through major disruption. For marketers, it’s also potentially very lucrative. Social platforms like TikTok and Instagram are introducing new ad formats to get in on the action long held by search giant Google. Growth in U.S. ad spending on search is expected to slow in the next… …

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Google’s Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future

Despite the protracted timeline for deprecating third-party cookies scheduled for next year, there is still little data to help marketers understand what that future might look like. Google Ads is trying to add some clarity to this murky picture. This week, Google released results of testing interest-based audience solutions, a suite of tools that are… …

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LinkedIn: How to Turn On Open to Work

LinkedIn’s Open to Work feature allows users to tell other LinkedIn members and/or recruiters that they’re interested in new work opportunities. Users can decide whether this information is shared with everyone on LinkedIn or only recruiters. If a user decides to share this information with everyone on LinkedIn, an “Open to Work” banner will be… …

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Brand Advance and Good-Loop Offer Carbon Offsetting for Advertisers

Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop. Using Good-Loop’s green ad tag, which lets advertisers monitor in real-time, measure, track and reduce… …

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Will Reports of TikTok’s ‘Heating’ Practice Turn Up the Heat Even More on the Platform?

The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best practices on how to stake a claim to part of that land, but the most foolproof method of doing so is apparently out of the control of brands and creators. Emily Baker-White of Forbes spoke… …

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Twitter Introduces Pinned Lists

Twitter introduced a new pinned Lists feature and extended its Community Notes crowdsourced fact-checking initiative to more countries. Owner Elon Musk said in a tweet Friday that users can tap Lists on their profile page, create Lists of accounts to follow and tap the pin icon, which will enable them to swipe left and right… …

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TikTok Celebrates Chinese New Year With Heartfelt ‘Red Envelope’ Messages

For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred & Farid Shanghai to create and launch its Chinese New Year campaign featuring Chinese star Andy Lau. The campaign, which references the traditional Hongbao custom… …

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Clubhouse Debuts House Lounges for Web

Clubhouse users can now build Houses on the web, as the social audio application rolled out House Lounges for web Wednesday. Houses let users create a group of community members, fans or friends through invites, and members of Houses can host conversations and come together on a regular basis. There is also a text chat… …

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WhatsApp: How to Create an Avatar Profile Photo

WhatsApp allows each user to create an avatar to represent them throughout the messaging application. Once a user creates an avatar, they can create a profile photo featuring their avatar to use in the app. Our guide will show you how to create an avatar profile photo in the WhatsApp mobile app. Note: These screenshots… …

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With Galileo, The Trade Desk Is Making It Easier for Marketers to Use Their First-Party Data

The Trade Desk has centralized a number of its tools into a hub, making it as easy for marketers to activate against their own first-party data sets as it is to use the current currency of digital advertising, third-party cookies, which are set to disappear next year. Galileo, which The Trade Desk is announcing at… …

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Facebook: How to Hide Your Friends List

By default, Facebook users may be able to see the people someone else has befriended on the social networking platform. However, users have the option to hide their friends list from other users if they’d rather keep this list private. Our guide will show you how to stop others from being able to view your… …

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Facebook: How to Change Who Can Send You Friend Requests

By default, all users can send other users friend requests on Facebook. However, Facebook allows users to change a setting so that only friends of their existing friends can send them friend requests. Our guide will show you how to change who can send you friend requests on Facebook. Note: These screenshots were captured in… …

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Snapchat+: How to Change the App’s Recording Frame

Snapchat’s Snapchat+ subscription service allows subscribers to change the appearance of the recording frame that appears on Snapchat’s camera screen as the user records videos. Our guide will show you how to change the appearance of the recording frame from within the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on… …

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Snapchat+: How to Change Your Chat Wallpaper

Snapchat’s Snapchat+ subscription service allows subscribers to customize the look of each conversation on the social networking platform with a different background wallpaper. Our guide will show you how to change a chat’s wallpaper in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s “Chats”… …

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Twitter Blue Enables Video Uploads of Up to 1 Hour

Short-form video? Reels? Shorts? Those are so last week. Subscription service Twitter Blue is now enabling users to upload videos up to one hour long from the web, at 1080p resolution and a file size of 2 gigabytes, up from 10 minutes at 1080p resolution with a file size limit of 512 megabytes. The 512… …

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Instagram Begins Rolling Out 2022 Recap Feature With a Twist

Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users’ choice of Bad Bunny, Badshah, DJ Khaled or Priah Ferguson from Stranger Things. Prompts will begin appearing in Instagrammers’ feeds Monday enabling them to create a 2022 Recap, or the option… …

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Facebook Video Insights API Now Includes Reels Metrics

Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week’s addition of Reels metrics to the Facebook Video Insights API. Developers can obtain and analyze the following Reels performance metrics for a Facebook page, for each individual video over the lifetime of the content: average minutes viewed, comments,… …

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Instagram Expands Options for Users Locked Out of Their Accounts

Instagram introduced new ways for people whose accounts have been hacked to resolve the issues and return to the platform, and it detailed steps it is testing to help prevent account hacking in the first place. Users who are unable to login to their account can go to Instagram.com/hacked on desktop or mobile and choose… …

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