Platforms

LinkedIn: How to Turn On Open to Work

LinkedIn’s Open to Work feature allows users to tell other LinkedIn members and/or recruiters that they’re interested in new work opportunities. Users can decide whether this information is shared with everyone on LinkedIn or only recruiters. If a user decides to share this information with everyone on LinkedIn, an “Open to Work” banner will be… …

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Brand Advance and Good-Loop Offer Carbon Offsetting for Advertisers

Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop. Using Good-Loop’s green ad tag, which lets advertisers monitor in real-time, measure, track and reduce… …

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Will Reports of TikTok’s ‘Heating’ Practice Turn Up the Heat Even More on the Platform?

The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best practices on how to stake a claim to part of that land, but the most foolproof method of doing so is apparently out of the control of brands and creators. Emily Baker-White of Forbes spoke… …

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Twitter Introduces Pinned Lists

Twitter introduced a new pinned Lists feature and extended its Community Notes crowdsourced fact-checking initiative to more countries. Owner Elon Musk said in a tweet Friday that users can tap Lists on their profile page, create Lists of accounts to follow and tap the pin icon, which will enable them to swipe left and right… …

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TikTok Celebrates Chinese New Year With Heartfelt ‘Red Envelope’ Messages

For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred & Farid Shanghai to create and launch its Chinese New Year campaign featuring Chinese star Andy Lau. The campaign, which references the traditional Hongbao custom… …

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Clubhouse Debuts House Lounges for Web

Clubhouse users can now build Houses on the web, as the social audio application rolled out House Lounges for web Wednesday. Houses let users create a group of community members, fans or friends through invites, and members of Houses can host conversations and come together on a regular basis. There is also a text chat… …

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WhatsApp: How to Create an Avatar Profile Photo

WhatsApp allows each user to create an avatar to represent them throughout the messaging application. Once a user creates an avatar, they can create a profile photo featuring their avatar to use in the app. Our guide will show you how to create an avatar profile photo in the WhatsApp mobile app. Note: These screenshots… …

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With Galileo, The Trade Desk Is Making It Easier for Marketers to Use Their First-Party Data

The Trade Desk has centralized a number of its tools into a hub, making it as easy for marketers to activate against their own first-party data sets as it is to use the current currency of digital advertising, third-party cookies, which are set to disappear next year. Galileo, which The Trade Desk is announcing at… …

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Facebook: How to Hide Your Friends List

By default, Facebook users may be able to see the people someone else has befriended on the social networking platform. However, users have the option to hide their friends list from other users if they’d rather keep this list private. Our guide will show you how to stop others from being able to view your… …

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Facebook: How to Change Who Can Send You Friend Requests

By default, all users can send other users friend requests on Facebook. However, Facebook allows users to change a setting so that only friends of their existing friends can send them friend requests. Our guide will show you how to change who can send you friend requests on Facebook. Note: These screenshots were captured in… …

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Snapchat+: How to Change the App’s Recording Frame

Snapchat’s Snapchat+ subscription service allows subscribers to change the appearance of the recording frame that appears on Snapchat’s camera screen as the user records videos. Our guide will show you how to change the appearance of the recording frame from within the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on… …

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Snapchat+: How to Change Your Chat Wallpaper

Snapchat’s Snapchat+ subscription service allows subscribers to customize the look of each conversation on the social networking platform with a different background wallpaper. Our guide will show you how to change a chat’s wallpaper in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s “Chats”… …

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Twitter Blue Enables Video Uploads of Up to 1 Hour

Short-form video? Reels? Shorts? Those are so last week. Subscription service Twitter Blue is now enabling users to upload videos up to one hour long from the web, at 1080p resolution and a file size of 2 gigabytes, up from 10 minutes at 1080p resolution with a file size limit of 512 megabytes. The 512… …

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Instagram Begins Rolling Out 2022 Recap Feature With a Twist

Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users’ choice of Bad Bunny, Badshah, DJ Khaled or Priah Ferguson from Stranger Things. Prompts will begin appearing in Instagrammers’ feeds Monday enabling them to create a 2022 Recap, or the option… …

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Facebook Video Insights API Now Includes Reels Metrics

Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week’s addition of Reels metrics to the Facebook Video Insights API. Developers can obtain and analyze the following Reels performance metrics for a Facebook page, for each individual video over the lifetime of the content: average minutes viewed, comments,… …

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Instagram Expands Options for Users Locked Out of Their Accounts

Instagram introduced new ways for people whose accounts have been hacked to resolve the issues and return to the platform, and it detailed steps it is testing to help prevent account hacking in the first place. Users who are unable to login to their account can go to Instagram.com/hacked on desktop or mobile and choose… …

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After Further Revue, Twitter to Shut Down Newsletter Publishing Platform Jan. 18

Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company’s website that the platform will shut down Jan. 18 and all data will be deleted, adding, “This has been a hard decision because we know Revue has a passionate… …

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Ye’s Acquisition of Parler Is Off

Did controversial social platform Parler decide that Ye would ramp up the controversy past its comfort level, or did a loss of endorsements make the application’s price tag too high for the artist formerly known as Kanye West? We may never know. What we do know is that Ye’s agreement to acquire Parler, revealed in… …

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Pinterest Adds Support for Afrikaans, Bulgarian, Croatian

Pinterest is now available in 41 languages globally across Android, iOS and the web following the additions Tuesday of Afrikaans, Bulgarian and Croatian. The company said in a blog post Tuesday that millions of Pins in the three new languages are already on its platform Pinners can opt for one of the three new languages… …

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Reddit Details Latest Round of Tweaks to Its Video Player

Reddit shared updates on its ongoing project to revamp its video player. The platform said it will focus on four major areas where feedback from Redditors indicated that improvements are needed: Performance: Reddit said it has lowered daily mobile playback errors by 68% since beginning the project. Conversation: The platform will introduce a swipe-left gesture… …

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Creators on OnlyFans Can Add Stores From Ecommerce Platform Spring to Their Profiles

Creators on subscription content platform OnlyFans can sell personalized merchandies to their fans following an integration with the Spring platform from Amaze Software. OnlyFans creators with stores on Spring can connect those stores directly to their profiles on the platform and offer digital and physical merchandise such as calendars, puzzles and T-shirts directly to fans…. …

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Elon Musk Believes Twitter Paywall Will Solve Advertisers’ Brand Safety Concerns 

Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy. Brands including Paramount, eBay, Walgreens, Honda and Ford joined the audio conversation along with about 100,000 others. Advertisers are increasingly concerned about Musk’s definition of free speech and how… …

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YouTube Shorts Come to YouTube TV

YouTube Shorts, meet YouTube TV. YouTube TV, meet YouTube Shorts. The Google-owned video platform brought its short-form video offering to its television application Monday for TV models 2019 and later and newer game consoles. User experience directors Brynn Evans and Melanie Fitzgerald wrote in a blog post Monday, “To make this moment happen, product managers,… …

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Pinterest Q3 Global Monthly Active Users Were Flat Year-Over-Year

Pinterest reported $685 million in revenue for the third quarter of 2022, up 8% from the year-earlier period. But its global monthly active users were flat year-over-year, at 445 million. The company said in its earnings release that Canada, global ad U.S. MAUs grew sequentially, adding that Generation Z users grew by double-digits year-over-year. That… …

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Meta Continues Slide in Q3 2022 Amid Calls for Cuts in Headcount, Metaverse Investments

The third quarter of 2022 was another disappointing three-month period for Meta, as Facebook’s parent company posted revenue of $27.71 billion, down 4% from $29.01 billion in the third quarter of 2021. While the company’s revenue for the quarter slightly exceeded projections of $27.38 billion from Refinitiv and $27.4 billion from Investopedia, that did little… …

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