Platforms

Reddit Hits the Airwaves (and Other Platforms) With ‘Find Your People’ Campaign

Reddit teamed up with R/GA on “Find Your People,” its first-ever consumer marketing campaign on television, which debuted in Canada and the U.S. The focus is on the joy in finding like-minded people in the more than 100,000 communities on the platform, and the campaign will run through the fall on digital video, national TV,… …

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Google Adds to All In With Accessible Marketing Playbook

CANNES, France–After 5 years of auditing nearly 30,000 pieces of their own work, Google executives came to a humbling realization about representation in their marketing: “We weren’t getting it right,” said Google’s CMO Lorraine Twohill, as she announced the expansion of the All In initiative. “We were very bad on darker skin tones and we… …

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Meta Avatars Store to Hold Grand Opening Next Week

The Meta Avatars Store will open its “doors” in Canada, Mexico, Thailand and the U.S. next week, enabling people to dress their avatars for Facebook, Instagram and Messenger in digital outfits from fashion brands Balenciaga, Prada and Thom Browne. Meta CEO Mark Zuckerberg shared the news during an Instagram Live video with vice president of… …

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We’ve Traded Access for Power. Should We Do It Again?

The original promise of the internet was it would help tear down national boundaries, democratize the town square and offer universal access to information. But Elon Musk’s Twitter takeover brings his vision of a “free speech utopia” into sharp relief, begging the question: Is this what the internet wants and needs? Advertisers fund, and therefore… …

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Programming Hulu Originals and ABC Entertainment for the Next Era 

In December 2020, Disney announced yet another sweeping reorganization of its TV division — one intended to prepare the conglomerate for a future-focused on streaming. One of the prominent changes resulting from the move, Hulu’s Originals’ Chief Craig Erwich added ABC Entertainment to his purview. Erwich stopped by Adweek’s Convergent TV Summit to chat about… …

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Sprout Social Shares Annual Look at When to Post on Facebook, Instagram, LinkedIn, Twitter

There’s no time like the present, as the old saying goes, but according to social media analytics company Sprout Social, it may not be the best time for brands to post on social platforms. Sprout Social released the 2022 edition of its annual Best Times to Post on Social Media report, which mines engagement data… …

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Revenue Up But Pinners Down for Pinterest in Q1 2022

Pinterest reported an 18% year-over-year revenue gain in the first quarter of 2022 despite seeing a slump in monthly active users during the three-month period. The company’s revenue rose to $574.885 million from $485.23 million in the first quarter of 2021. Global MAUs fell to 433 million from 478 million at the same time last… …

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Alphabet Revenue Grows 23%, But YouTube Advertising Lags

Google parent company Alphabet posted revenues of $68 billion in the first quarter of 2022, $54.66 billion of that was in advertising revenue. The earnings report was dented by the company’s YouTube division, which missed analysts’ expectations. That unit was expected to bring in $7.51 billion, but instead brought in $6.87 billion. Executives on the… …

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LinkedIn Stopped 11.6M Fake Accounts at Registration in the First Half of 2021

LinkedIn provided an update Friday on its efforts to keep fake accounts off its platform. Vice president of trust and safety Paul Rockwell explained in a blog post, “As the professional community where 810 million people come to share and gain expertise, hire, learn new skills and connect to economic opportunity, it’s critical that LinkedIn… …

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UPDATED: Instagram Confirms Upcoming Block in Russia; WhatsApp Is Safe for Now

Head of Instagram Adam Mosseri confirmed Russia’s impending block of Instagram in a tweet late Friday, writing, “On Monday, Instagram will be blocked in Russia. This decision will cut 80 million in Russia off from one another and from the rest of the world, as about 80% of people in Russia follow an Instagram account… …

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UK Online Safety Bill Puts Internet Ad Scams Under Microscope

The U.K. government announced additional amendments to the scope of the Online Safety Bill this week, this time drawing measures to protect people from advertising scams. Top line The bill mandates that social media companies including Instagram, Facebook and Twitter–as well as search engines like Google–protect people from both prepaid fraudulent ads and user-generated scams…. …

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Tumblr Lets Users Pay for Ad-Free Browsing Experience

Tumblr users can now pay $4.99 per month or $39.99 per year for an ad-free browsing experience. The annual fee is equivalent to a 33% discount, or four free months, and while third-party ads are hidden, sponsored posts from other Tumblr users are not. Users who are interested can go to their account setting and… …

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48 Attorneys General Come After Meta Again, File Appeal Brief vs. Antitrust Suit Dismissal

The legal hits keep coming for Meta: Just three days after U.S. District Court Judge James Boasberg denied the former Facebook’s second motion to dismiss the Federal Trade Commission’s antitrust lawsuit against the company, a bipartisan coalition of 48 attorneys general is taking another shot. The attorneys general filed their suit in December 2020, at… …

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Meta NPE Team’s Sparked Video Speed Dating App Fizzles Out

Meta’s New Product Experimentation team has lost its loving feeling for Sparked, the video speed dating application it began testing last April. People testing the app received an email alerting them of its impending shutdown Jan. 20 and saying they will be able to download their information from the app’s website, but all accounts will… …

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Meta Shifting Campaign Creation in Ads Manager to Outcome-Driven Ad Experiences

Meta is revamping the objective selection experience when brands create new campaigns in Ads Manager to an outcome-based model, enabling them to choose their desired result, at which point the interface will guide them through the most optimal campaign setup and creation paths to achieve that result. Meta said in a blog post Tuesday that… …

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Creators Have Received Over $250M in Payouts Via Snap’s Spotlight

Snap Inc. introduced its Spotlight monetization program for creators at all levels last November, and the company said Tuesday that more than $250 million has been paid out to date. The company plans to continue introducing ways for content from creators to be discovered more easily, whether through Discover, Spotlight or Stories. Snap said more… …

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TikTok Helps Fans Gear Up for Premiere of Spider-Man: No Way Home

Sony Pictures feature film Spider-Man: No Way Home hits theaters Dec. 17, but fans of the web slinger have found their way home, to TikTok. The video creation platform said in a blog post that there have been nearly 50 billion views of #spiderman, adding, “Whether it’s going deeper into fan theories, discussing new trailers… …

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Twitter Shares Its #OnlyOnTwitter Best of 2021 List

Twitter shared its highlights for 2021 in its annual #OnlyOnTwitter blog post Thursday. The social network said it only features one tweet per account, and tweets offering rewards in exchange for followers or engagement are not considered. The new administration was behind three of the five most liked tweets in the U.S. for the year,… …

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Meta’s NPE Team Adopts a More Global Approach

Meta is shifting the focus of its NPE team to historically overlooked communities and broadening its scope outside of the U.S. NPE stands for New Product Experimentation, and the team was established in July 2019 to create and test new consumer-focused applications and features. Meta head of NPE Ime Archibong explained in a blog post… …

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Twitter: How to Switch to a Business Profile

Twitter allows businesses, content creators and other professionals to switch to a business account, which gives them access to new tools. Our guide will show you how to switch to a business profile from within the Twitter mobile application. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap your profile… …

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Reddit to Shut Down Dubsmash Feb. 22, 2022

Dubsmash, the TikTok-like social media application acquired by Reddit last December, will shut down Feb. 22, 2022. Reddit said in a blog post Tuesday that since the Dubsmash team joined the company last year, work has been ongoing to integrate its video creation tools into the Reddit platform. That integration is now complete, and after… …

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Facebook Begins Testing New News Feed Controls for Advertisers, Users

Facebook introduced new News Feed controls Thursday for both users and advertisers on its platform. The social network said it is testing new ways to make it easier for users to find and use controls that enable them to adjust their ranking preferences and customize their News Feed experience. As part of this, people now… …

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Twitter API v2 Becomes the Platform’s Primary API

Twitter API v2 (application-programming interface) is now the platform’s official primary API, and updates revealed this week make it easier for people to sign up for developer accounts and add two new access levels for data. The social network unveiled Twitter API v2–the first complete overhaul of its API since 2012–last July, and its official… …

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Meta to Remove Some Detailed Targeting Options Jan. 19

Meta will remove several detailed targeting options Jan. 19, 2022, related to topics that people may perceive as sensitive. Vice president of product marketing, ads Graham Mudd explained in a blog post Tuesday that the options being removed reference causes, organizations or public figures that relate to health, race/ethnicity, political affiliation, religion or sexual orientation,… …

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Twitter Extends Super Follows Feature to iOS Users Globally

Twitter opened up more access to its Super Follows monetization option for creators on its platform, saying in a tweet that all users worldwide on iOS can now Super Follow select creators. The social network introduced Super Follows at its Analyst Day in February, saying at the time that creators and publishers would be able… …

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