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How Europe’s Largest Cinema Chain Aims to Lure Back Audiences

Cinema chains around the world enter 2022 in a strange situation. On one hand, they have experienced nearly two years of uncertainty due to the physical restrictions placed upon them by Covid-19 and its subsequent variants, which have closed and subsequently altered the cinema-going experience. On the other, they have just witnessed the first true… …

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Will IGTV Follow Facebook Watch’s Monetization Path for Publishers?

The introductions of long-form video platforms Facebook Watch in August 2017 and IGTV in June 2018 gave publishers food for thought on a lower-cost, easily accessible alternative to television, complete with Facebook’s robust targeting capabilities. While neither platform has come close to making a meaningful dent in TV’s video advertising dominance, Facebook Watch is a… …

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The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch

An admitted beginner in Etch A Sketch artwork until a few years ago, Arlene Biran created a respectable-looking Labrador retriever on the iconic drawing toy during a recent phone interview. “If you practice, you will get better,” she said. “And it makes you feel proud when you’ve finished.” Biran, vice president of marketing and global… …

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