Social Media

TikTok Celebrates Chinese New Year With Heartfelt ‘Red Envelope’ Messages

For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred & Farid Shanghai to create and launch its Chinese New Year campaign featuring Chinese star Andy Lau. The campaign, which references the traditional Hongbao custom… …

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5 Steps To Mind Map Your Content and Increase Its Reach

Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading → …

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Instagram Vs. Facebook: Which One Has a Brighter Future and Why?

Facebook usage is down for the first time in history. Jay Baer says Instagram could be more popular than Facebook by 2020. Learn the nine reasons why.
The post Instagram Vs. Facebook: Which One Has a Brighter Future and Why? appeared first on Convince & Convert. …

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Adweek’s 22 Most Popular Stories of 2022

If you’re feeling slightly out of breath and confused that the year is almost over, you’re not alone–it felt like we packed 18 months into 2022. One reason is because the world looks so different from where we started in January. Crypto companies ruled the Super Bowl, but by November the entire industry was quaking… …

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Issa Rae’s Hoorae Media Partners With Walmart to Support Black Content Creators

Producer, actress and recent Beacon Award recipient Issa Rae has been a relentless advocate for inclusivity on her own crews and through her partnerships with brands including American Express and Google. She is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black and Unlimited Digital Development Program…. …

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How Do Social Media Comments Impact Business Sales?

Today, people of all age groups actively use social media. Businesses that do not take advantage of the digital world and its benefits cannot appeal to large audiences. That is why it is necessary to evaluate the various opportunities that social media offers us. Likes, comments, direct messages… Social media engagements are one of the […]
The post How Do Social Media Comments Impact Business Sales? appeared first on Convince & Convert. …

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8 Ways to Optimize Your Facebook Page

If your business is one of many that struggles to see positive ROI from Facebook, take a look at these simple ways to optimize your Facebook page.
The post 8 Ways to Optimize Your Facebook Page appeared first on Convince & Convert. …

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TikTok vs. Instagram: 6 Major Differences for Your Brand

In 2020, the COVID-19 pandemic hit and everyone was forced to spend time indoors. This is when many of us discovered TikTok; a video sharing app that now has over a billion active users around the world. Since then, TikTok has become a major force in marketing. Brands pay top influencers millions to access their […]
The post TikTok vs. Instagram: 6 Major Differences for Your Brand appeared first on Convince & Convert. …

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Convince and Convert’s Twitter Brand Safety & Security Update

UPDATE – November 14, 2022 As of today, new subscriptions to Twitter Blue (and therefore Blue-powered verifications) have been suspended. The platform is very fluid and changes are likely to happen frequently. We will keep this post updated as we learn more. The transition underway at Twitter to a new CEO and leadership team has created […]
The post Convince and Convert’s Twitter Brand Safety & Security Update appeared first on Convince & Convert. …

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How to Choose the Right Platform for Your Social Media Marketing

75% of internet users flock to social media to research products. That’s over two billion potential consumers.  And with over seventeen social media platforms available to reach your audience, you’ll want to be sure you’re everywhere they are. In the “good old days,” it might have been enough to create a Facebook page and think: […]
The post How to Choose the Right Platform for Your Social Media Marketing appeared first on Convince & Convert. …

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The Future of Access at Twitter Is in Jeopardy

Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility that the platform’s Accessibility Experience Team would suffer losses. Many were hopeful that someone, literally anyone, with power at Twitter would make a strong enough argument to the new chief twit about the importance of access and save the… …

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10 Actionable Social Video Stats to Level Up Your Social Media Strategy

In the modern digital world, social media is where your prospects spend most of their free time. Cutting through the clutter  and holding their attention long enough to get your message across presents big challenges you need to overcome.  Luckily, video content can be the tool that helps you do so… if you develop a […]
The post 10 Actionable Social Video Stats to Level Up Your Social Media Strategy appeared first on Convince & Convert. …

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How to Grow Your Instagram Engagement

Recent COVID and work-from-home restrictions have been a boon for Instagrammers and other social media marketers … if they were giving followers valuable, engaging content. While followers were locked inside, engaging visual content connected those wannabe travelers into global communities. But it takes a lot more than pretty pictures to grow your Instagram account.  You […]
The post How to Grow Your Instagram Engagement appeared first on Convince & Convert. …

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What Your Zodiac Sign Says About Your Social Media Presence & Online Personality

Because who doesn’t love a curated feed? …

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TikTok Shopping: What You Need To Know

Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are taking the platform by storm. The social media site is so wildly popular that TikTok […] …

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How To Use Twitter Campaign Planner

You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped. It’s a waste of time and money, isn’t it? So wouldn’t it be good if there was a […] …

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Overcoming The Local-Corporate Social Media Posting Predicament

Individual store operators know this social media predicament well: Localized content and advertising drive better engagement than corporate content, but localized content takes staff time. And some technical know-how. And some marketing know-how. And some branding awareness. And, well, some way to not get swallowed up by it all because you’re in the retail business, […]
The post Overcoming The Local-Corporate Social Media Posting Predicament appeared first on Convince & Convert. …

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Marketing Morsels: DraftKings’ Fresh Ball Smell, Flies Love Truly, Corn Kid Campaigns and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into … fragrances? That’s right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users… …

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Instagram Marketing Guide: 10 Tips That Actually Work

Do you want to learn Instagram marketing? Well, before I teach you and give you some Instagram marketing tips, let me first give you an overview of Instagram as it will help you. Since its creation, it has grown into the ultimate platform for sharing photos. Over 2 billion active users worldwide are on the […] …

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The Great Fail Podcast: Why the World Unfriended MySpace

Before there was Facebook, there was MySpace, once the world’s most dominant social networking company. In the summer of 2005, one of the biggest deals in internet history made headlines when News Corp, Rupert Murdoch’s media empire, acquired MySpace for $580 million in cash. In the business realm, it seemed that with the backing of… …

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What is an Influencer: Types, Examples, & How Much They Make

If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way customers and brands use social media. For most brands, they are part of a core marketing strategy that drives awareness, traffic, and sales. Influencers wield a lot of power. If you can get […] …

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How to Get on TikTok’s For You Page (FYP)

TikTok has steadily become one of the most popular social media apps. According to data from Sensor Tower, TikTok now surpasses three billion downloads, and it’s the only non-Facebook app to achieve this.  Consumer spending within TikTok is looking pretty rosy, too, with TikTok surpassing $2.5 billion worldwide.  There appears to be no stopping the […] …

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When Positive Messages Feel Bad: Why I’m Changing How I Use Social Media

“How wonderful that we have met with a paradox. Now we have some hope of making progress.” ~Niels Bohr

Social media is indeed a paradox in that it has the power to be both good and evil simultaneously. Ironically, one …
The post When Positive Messages Feel Bad: Why I’m Changing How I Use Social Media appeared first on Tiny Buddha. …

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What is A Shadow Ban? (and How to Fix It)

Have you recently noticed a huge drop in social media engagement? Suddenly, your social media activity doesn’t seem to show up at all.  It’s like you don’t even exist on the site…weird! Is it a bug? Even big sites can suffer from issues occasionally. Maybe you should just check back later.  There’s another possibility—you might […] …

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