Social Media

Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers–surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female perspectives as part of the football discourse. However, the Taylor Swift Effect has… …

0
Like
Save
Dealing with Social Media Trolls: Community Management Best Practices

Dealing with social media trolls? Wondering what to do when the comments on your brand posts get hijacked or spiral out of control? Update your Social Media Community Management Guardrails! While having a guidelines document is essential when it comes to marketing best practices, your brand’s social media moderation resource is only valuable if it’s […]
The post Dealing with Social Media Trolls: Community Management Best Practices appeared first on Convince & Convert. …

0
Like
Save
How Social Media Marketers Can Manage Multiple Projects Efficiently

Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage […]
The post How Social Media Marketers Can Manage Multiple Projects Efficiently appeared first on Convince & Convert. …

0
Like
Save
[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. …

0
Like
Save
Why the Edible Pop-Tarts Bowl Mascot Will Live On in Marketing

College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the sidelines, with the sheer number of games becoming a particular sticking point. The 2023-24 season boasts a whopping 43 bowl games, with many… …

0
Like
Save
5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, dropping […]
The post 5 Marketing Rules to Follow in 2024 From Top-Tier Brands appeared first on Convince & Convert. …

0
Like
Save
7 Proven Strategies to Boost Social Media SEO in 2024

Gone are the days when SEO was important just for the SERP.  User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If […]
The post 7 Proven Strategies to Boost Social Media SEO in 2024 appeared first on Convince & Convert. …

0
Like
Save
Crafting Great Social Media Videos That Get Views

As a  social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.  However, sometimes the view counter isn’t ticking up as expected, […]
The post Crafting Great Social Media Videos That Get Views appeared first on Convince & Convert. …

0
Like
Save
The 13 Social Media Customer Service Stats You Must Know

Five social customer service stats to know, based on research from Jay Baer for his book Hug Your Haters. Includes slide deck and bonus data.
The post The 13 Social Media Customer Service Stats You Must Know appeared first on Convince & Convert. …

0
Like
Save
6 Tools to Fine-Tune Your Social Media Advertising Strategy

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ […]
The post 6 Tools to Fine-Tune Your Social Media Advertising Strategy appeared first on Convince & Convert. …

0
Like
Save
Rebranding Lessons from X: Navigating the Complexities of Social Media Identity Shifts

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations, Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking […]
The post Rebranding Lessons from X: Navigating the Complexities of Social Media Identity Shifts appeared first on Convince & Convert. …

0
Like
Save
Unlocking the Power of Social Media: How 56% of Loyal Customers Are Born

Building a solid customer relationship is more important than ever with the surge in online interactions and consumer expectations. According to a study on brand loyalty, 62% of millennials are more likely to buy a product if the brand engages them on social media. Many businesses view social media as a way to put their […]
The post Unlocking the Power of Social Media: How 56% of Loyal Customers Are Born appeared first on Convince & Convert. …

0
Like
Save
Creating Snackable Social Content in Financial Services Content Marketing

“Pivot quickly” is not a directive that marketers in the financial services industry would call typical. In an old school industry, with no shortage of compliance guardrails and regulatory red tape, the directive is more like: “Turn this behemoth cargo ship 180° – slowly! – don’t let any containers fall off in the turning process”.   […]
The post Creating Snackable Social Content in Financial Services Content Marketing appeared first on Convince & Convert. …

0
Like
Save
What You Need to Know about Social Media Audits for Higher Ed

Unlocking Strategic Insights for Distinguished Campus Engagement Here’s something that’s about as exciting as finding the last piece of your favorite puzzle: the social media audit. You know, it’s that moment when you put on your detective hat and dive deep into your university’s social channels.  But here’s the twist: it’s not just about sleuthing […]
The post What You Need to Know about Social Media Audits for Higher Ed appeared first on Convince & Convert. …

0
Like
Save
TikTok’s EU Changes Set to Impact Advertiser Experience

To fall in line with Europe’s new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers’ reach on the platform while offering them a safer media landscape in which to invest. Following the introduction of the Digital Services Act (DSA) by the European Union earlier this… …

0
Like
Save
Social Media Manager Burnout Is Nothing New But It’s Escalating

Search “social media manager” on LinkedIn’s job board and these are just some of the role responsibilities you’ll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook, LinkedIn, Instagram, TikTok and YouTube) including creating, scheduling and publishing content to engage and delight our audience. Produce dynamic video and graphic content as well… …

0
Like
Save
The Influencer Scandal Flurry: What It Means for Crisis Comms’ Future

In an ever-evolving social media age, it can feel as if there’s always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered career-damaging lawsuits, accidentally started a riot and were brought back to life. And that’s just the tip of the iceberg–drama on maximalism-design-Tok likely ended… …

0
Like
Save
How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too

When Threads was first announced, I was wary. …

0
Like
Save
How to Maximize Brand Efforts with the Creator Economy

There’s an undeniable fact that we need to accept — the creator economy will continue to grow. The global creator economy includes a pool of over 207 million creators from around the world and in this year alone, the creator economy is valued at over $250 billion.  However, one of the biggest things that brands […]
The post How to Maximize Brand Efforts with the Creator Economy appeared first on Convince & Convert. …

0
Like
Save
We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads

In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. …

0
Like
Save
A Rebrand Gone Wrong: Saying Goodbye to My eX

Over the weekend, Elon Musk announced a major change for Twitter. We all hoped it was a joke, that he wouldn’t actually change the name of such a well-established brand. But as we’ve all come to see, he was quite serious. With the support of CEO Linda Yaccarino, Musk has changed the name of Twitter… …

0
Like
Save
5 YouTube Video Editors for Healthcare Marketing in 2023

Video marketing has become a powerful tool across various industries. 91% of businesses will use video as a powerful marketing tool in 2023. And that includes healthcare too.  In fact, video marketing has emerged as a game-changer in the healthcare industry. YouTube videos on healthcare help to educate, engage, and build trust. You can effectively […]
The post 5 YouTube Video Editors for Healthcare Marketing in 2023 appeared first on Convince & Convert. …

0
Like
Save
One Week Into Threads: What You Should Know & What We Think So Far

It was a short week. It was supposed to be calm. Social media managers everywhere coming off a nice Tuesday July 4th holiday… And then, boom. Meta launched Threads one day sooner than expected on Wednesday, July 5th.  It was surprising. It was chaotic. People started seeing notifications for their “friends’ first Threads” on Instagram. With […]
The post One Week Into Threads: What You Should Know & What We Think So Far appeared first on Convince & Convert. …

0
Like
Save
Authentic Storytelling Is the Key to Influencer Marketing

As the creator economy continues to flourish–it’s now valued in the billions–influencers are building brands by being themselves and letting people into the most vulnerable, authentic parts of their lives. At Bayer Consumer Health, vp of brand integration, PR, social media and influencers Denise Vitola believes the corporate world can learn a thing or two… …

0
Like
Save
Create an Adoring Social Fan Base like Canva

Whether you are a marketer or an individual trying to create their wedding invitations, you likely have heard of the smart visual communications platform: Canva. From ideation, templates, and publishing, Canva is the online tool many of us are using to make our design ideas come to life with little to no design experience.  What’s […]
The post Create an Adoring Social Fan Base like Canva appeared first on Convince & Convert. …

0
Like
Save