Storytelling

Brand Storytelling: What It Is, Best Practices, & Examples

In today’s ever-changing digital landscape, where businesses are all fighting fiercely for prospects’ attention, the ability to use storytelling to sell yourself to your ideal customers is a superpower you need to cultivate. But it’s not just about telling random stories; it’s about the craft of weaving narratives that resonate with your audience and help… Brand Storytelling: What It Is, Best Practices, & Examples …

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How to Use Storytelling in Video Lessons to Boost Engagement

You want your online course to attract, engage, and sell. There’s just one tiny problem. While it’s not that challenging to attract users if you know how to design and promote your online course properly, its overall success depends on your ability to engage and provide a captivating experience to students. And that’s where a… How to Use Storytelling in Video Lessons to Boost Engagement …

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The Best Story Framework for More Engaging Storytelling [Example]

Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be able to tell your company’s story more effectively to stakeholders, but you’ll be able to write more effective, readable material that converts users into loyal customers. …

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The Ultimate Guide to Storytelling

Storytelling is an art. Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. …

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Pattern, Perspective, and Trust: Barry Lopez on Storytelling

“It is through story… that we can distinguish what is true, and that we may glimpse, at least occasionally, how to live without despair in the midst of the horror that dogs and unhinges us.” …

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Be the Story Not Just the Storyteller

If you’re asked to give a presentation in the final hours of a four-day conference, then brace yourself, because you’re facing some serious impediments. Your audience members have been on a fevered engagement high for half a week. They’re exhausted. They’re ready to catch flights back home. And they’re tapped out on charts and data. […] …

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How to Tell a Story About Yourself That Leaves a Lasting Impact on Your Business

We all have a story to tell. For business professionals writing books, creating brand stories, and delivering presentations, it can be hard to share the raw and emotional aspects of that story. If you’re nervous about telling your story, you’re not alone — 61% of employees “cover” their identities in some way while at work. […] …

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Tell a Story, Don’t List Benefits – How the Science of Storytelling Will Transform Your Business

If you’d like to learn how to tell amazing stories so you can influence people to act, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown. In 2009, a man bought 200 objects on Ebay for $129 and sold them for $8000. How did he achieve an increase […] …

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The Shape of Music: Maurice Sendak’s Insightful Forgotten Meditation on Fantasy, Feeling, and the Key to Great Storytelling

“Fantasy and feeling lie deeper than words… and both demand a more profound, more biological expression, the primitive expression of music.” …

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Rebecca Solnit on Rewriting the World’s Broken Stories and the Paradigm-Shifting Power of Calling Things by Their True Names

“To name something truly is to lay bare what may be brutal or corrupt — or important or possible — and key to the work of changing the world is changing the story.” …

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Why You Should Use Pinterest to Grow Your Business

Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to […] …

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking. Continue reading →
The post How to Use Documentary Filmmaking Techniques to Craft Memorable Content appeared first on Content Marketing Institute. …

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4 Secrets of Great Storytellers

Daniel Pink says, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers …” Want to make your content marketing belong in the future? Follow four secrets of great storytellers. Continue reading →
The post 4 Secrets of Great Storytellers appeared first on Content Marketing Institute. …

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