Strategy & Positioning

What is Brand Copywriting? (+ Examples of Amazing Brand Copy

Brand copywriting is more than just words on a page; it’s the voice of your brand.  As a digital marketer, copywriter, or entrepreneur, understanding the nuances of brand copywriting is crucial in establishing a compelling and memorable brand identity. It’s not just about selling products; it’s about narrating a story that resonates with your audience… What is Brand Copywriting? (+ Examples of Amazing Brand Copy …

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How to Build Customer Trust for Your Online Course Brand Through Your Website

Online courses have become an irreplaceable part of digital learning over the past decade.  Experts expect revenue in online education to reach $166.6 billion in 2023. More importantly, the internet has become irreplaceable in allowing students, professionals, and enthusiasts to build skills in their area of choice. And according to Statista, almost one-fifth of all… How to Build Customer Trust for Your Online Course Brand Through Your Website …

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The Top 40 Influencer Marketing Tools of 2023

When it comes to selling physical products or services, you might consider strategies like content marketing or affiliate marketing.  Or you might have thought… What about influencers? After all, 87% of shoppers are inspired by their favorite influencers.  Influencers offer your company a huge advantage, since they have a following that will be receptive to… The Top 40 Influencer Marketing Tools of 2023 …

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What is Content Marketing? (The Complete Guide + Examples)

During the 2020 pandemic, businesses worldwide had to pivot dramatically due to the global lockdown. Companies that relied heavily on in-person events were impacted by  social distancing restrictions and had to find a way to sell their products online.  Then, business coaches and influencers began releasing videos and social media posts about the benefits of… What is Content Marketing? (The Complete Guide + Examples) …

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12+ Amazing Examples of Mobile Marketing Campaigns

Do you know the ads that pop up on your phone in the middle of a game? The ones that flash across the screen when you’re using your favorite apps? You might not pay much attention to them but every now and again there’s that one that makes you stop in your tracks.  If you’ve… 12+ Amazing Examples of Mobile Marketing Campaigns …

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The Top 100 Must-Know Email Marketing Statistics for 2022

Email communication began in the 1970s, and its growth has exploded year-over-year ever since. In fact, 99% of email users check their inbox every single day!  And the rise of mobile devices has made email even more accessible and contributed to its accelerated growth in recent years. It’s no wonder that email has become a… The Top 100 Must-Know Email Marketing Statistics for 2022 …

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The Best Small Business Growth Strategies for 2023

How can you make a small business grow faster? There’s no secret formula for instant success, but there are plenty of useful strategies and best practices you can implement to achieve small business growth.  Despite the COVID-19 pandemic and economic uncertainties, small business owners remain optimistic about growing and staying resilient. It’s been over a… The Best Small Business Growth Strategies for 2023 …

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51 Best Lead Generation Tools for 2023 (+ How to Choose One)

Updated by Tara Malone Choosing the perfect lead generation tools for your business is not easy. Yes, most of them offer a free trial. But who makes an informed decision in 14 days? And how can anyone expect you to learn and master a new software tool in such a short time? The reality is that… 51 Best Lead Generation Tools for 2023 (+ How to Choose One) …

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The 15 Best Email Service Providers for 2022 (Free + Paid)

When crafting your email marketing strategy, choosing the right email service provider (ESP) is a core part of your operations. ESPs automate your emailing processes to enable you to spend more time bringing in new leads and fulfilling sales.  In this article, you will learn about the top email service providers used by both small… The 15 Best Email Service Providers for 2022 (Free + Paid) …

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How to Create a Social Media Strategy (12-Step Guide for 2022)

The age of the internet has completely changed the way we socialize, communicate, and operate businesses. Not too long ago, we had to rely on newspaper ads, TV, radio, or posters to find out about a new product. Now we’re served as many as 6,000 new ads daily, right from a tiny screen in our… How to Create a Social Media Strategy (12-Step Guide for 2022) …

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How To Create A Social Media Toolkit For Your Online Business

Have you ever considered building a social media toolkit for your business? Social media toolkits can help you engage with followers, boost your brand presence, build social media calendars, improve social accountability, and more! But what does an effective social media toolkit consist of? In this post, we’ll discuss what a toolkit’s important elements are… How To Create A Social Media Toolkit For Your Online Business …

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Pinterest Marketing Strategy: A Beginner’s Guide for 2022

Every month, approximately 433 million people use Pinterest to research a purchase they want to make. Some are looking for inspiration, and others are looking for the right product to fit their needs. Pinterest is a social media platform built for images. The platform works best for businesses targeting an internet-savvy audience. This audience includes… Pinterest Marketing Strategy: A Beginner’s Guide for 2022 …

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How to Make Money on Instagram: 9 Winning Strategies + FAQs

The introduction of social media platforms has opened up a world of possibilities for content creators and entrepreneurs to connect with their ideal audience and grow their businesses.  Each of these platforms offers different ways to do this that are unique to them. One of these fast-growing platforms, Instagram, has made it increasingly easy to… How to Make Money on Instagram: 9 Winning Strategies + FAQs …

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What Are Backlinks? (What They Are & How to Get Them)

Do you have a link building strategy for your website? Building backlinks to your website is an important part of your overall SEO strategy, and is crucial for helping your site rank on page one of Google. Without quality backlinks, your website is isolated on the internet. Backlinks allow you to extend your reach to… What Are Backlinks? (What They Are & How to Get Them) …

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Email Marketing Strategy (What It Is + How to Create One)

Building an email marketing strategy can feel intimidating and challenging. You might be worried about what kind of emails you should write to your audience. Or you may not have an audience yet and are wondering how you build an email list from scratch. Fortunately, learning email marketing isn’t nearly as difficult as you might… Email Marketing Strategy (What It Is + How to Create One) …

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What is Digital Marketing? (+ How To Do It)

If you have a business of any kind, you’ve probably been told you need some kind of digital marketing plan. After all, we’re living in a digital age, where the average consumer spends a considerable amount of time online. If your business doesn’t have an online presence – and a digital marketing plan – you’re… What is Digital Marketing? (+ How To Do It) …

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Marketing Automation 101: What You Need to Know for 2021

Done right, marketing automation is like having a space-age supercomputer for handling your marketing grunt work. In other words: Automation makes running your business easier and more efficient. Excited? Here’s what you’ll learn today: How marketing automation can maximize efficiency and increase conversions The specific problems marketing automation solves Automation best practices that can help… Marketing Automation 101: What You Need to Know for 2021 …

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Podcast Marketing: The Ultimate Guide for Online Course Creators

As a course creator, you’re always on the lookout for new ways to reach new people.  In fact, you may find that creating your course is the easy part. That working with your students and providing value is easy, too. What’s hard is finding the time to build your audience so your course finds the success it deserves. Feel familiar? I imagine so because this is something we talk about with most of our clients …
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How To Create a Brand Identity: The Ultimate Guide for Course Creators

How important is a logo for online course creators? On its own, not important. A logo won’t help you sell more courses or build greater authority. However, when you combine your logo with the rest of your Brand Identity… it can redefine your success. This is true for all businesses, not just course creators. But it’s especially relevant for course creators because of the landscape we’re about to enter. Let me explain… It’s estimated the …
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How To Create a Winning Customer Insights Strategy

How well do you know your customers? It’s easy to say you know them, but do you have a first-rate customer insight strategy that drives your product development, marketing, content creation, and customer service? It’s an overlooked area for most businesses. Most create a customer profile, and many know them fairly well. Yet a first-rate customer insight strategy? That’s rare. Yet it’s the one thing that can help set you apart from your competitors. Let’s …
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9 Social Media Marketing Examples to Inspire Your Social Media Strategy

Despite winning the ‘taste test’ time and time again, Pepsi can never seem to beat Coca-Cola in the cola wars. Judged by taste alone, Pepsi often leaves victorious. Yet when it comes to market share, Coca-Cola owns 17.8% to Pepsi’s 8.4%. Why? Why does the superior product lose? There’s no simple answer to that. People have written books and case studies about Coca-Cola and its marketing practices. Yet one of the easiest ways to explain …
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15 Winning Niche Market Examples (And What You Can Learn From Them)

Would you rather go a mile deep with one person or simply scratch the surface with lots of different types of people? Which do you think creates the biggest impact?  Which do you think helps make you an authority figure? And which do you think would be more meaningful for you? The saying, ‘a jack of all trades, master of none,’ comes to mind. Yet if we were to describe most online course creators, this …
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How to Use Advocacy Marketing To Scale Your Business

The story of how Dropbox became a $12 Billion business is an interesting one… During its early days, few people knew about cloud computing. Let alone what a Dropbox was and how you could use it. So their founders, Drew Houston and Arash Ferdowsi, came up with an ingenious advocacy marketing strategy to create some word of mouth advertising. They promised each of their new members free storage if they referred someone. This meant that …
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11 Winning Unique Selling Proposition Examples to Inspire Your Own

One of the biggest threats to any business is anonymity! You live in the most competitive period in history. No matter what industry you’re in, you face huge competition. Other people can create new businesses that do what you do. You have access to the entire world…the potential is limitless. The problem is, so does everyone else…the competition is high! Anonymity is what stands in the way of you and the business you desire to …
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The 12 Best Customer Engagement Ideas For Scaling Your Business

“Across a wide range of industries, a 5 percent improvement in customer retention rates will yield a 25 to 100 percent increase in profits.” Joey Coleman writes this in his book, ‘Never Lose a Customer Again’. As a business owner or marketer, you likely spend a lot of time thinking about Lead Generation. It’s a topic we’ve written a lot about here at Mirasee (this article, for example, or this one). Yet what about the …
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