SXSW

New Horror Movies 2023: Angry Black Girl & Her Monster Is A Modern Frankenstein

And the dehumanization of Blackness. …

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W+K Produced Documentary Angel Applicant Wins Top Prize at SXSW

Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the skin and internal organs. 10 years ago, he asked the agency to help him make a film about his experience and how he’s found comfort… …

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From Showtime to Slack, SXSW Draws Major Advertisers. Here’s Why

South By Southwest has effectively taken over the streets of Austin, Texas. With brand activations spilling out of bars, restaurants, parking lots and venues, and hundreds of celebrated founders, marketers and tech savants speaking on panels in and around the city’s downtown hotels and convention center, the excited buzz of the festival is palpable throughout… …

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SXSW Outgrows Austin Roots, Aims for Asia-Pacific Expansion in Australia

After 35 years in the business, South by Southwest is going global. The Austin, Texas-based conglomeration of festivals–which spans music, tech, film and gaming–is expanding to Australia in 2023. In partnership with the government of New South Wales and Australian music production company TEG, the first SXSW Sydney will run from October 15-22, 2023. In… …

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Ally Financial, DC Comics, WarnerMedia Team Up on Snapchat AR Activation at SXSW

Superheroes are descending on Austin, Texas. Ally Financial teamed up with DC Comics and WarnerMedia on a yearlong initiative to celebrate, elevate and support diverse creators across art, entertainment and fashion, and the partnership will kick off at South by Southwest with an immersive augmented reality experience on Snapchat. “Milestone ARchives” was developed by R/GA,… …

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With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?

Key Insights Even if the event ends up being all virtual, it still holds value for brands and marketers. What SXSW will look like in 2021 is still up for debate, but brands are still planning to participate. SXSW can pull off a similarly impactful experience, but creativity will be necessary. The coronavirus pandemic has… …

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Facebook’s Early Investor-Turned-Critic Wants Presidential Candidates to Regulate Tech

An early investor–and now major critic–of Facebook wants to make the regulation of tech giants a central issue for the 2020 presidential race. Roger McNamee, an outspoken critic and former mentor to Facebook CEO Mark Zuckerberg, said at South by Southwest that he’s been advising several Democratic presidential nominees on how to potentially regulate tech… …

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Elizabeth Warren’s Plan to Break Up Tech Giants Is to ‘Protect Competitive Markets’

Just one day after dropping a Medium post laying out her proposal to break up big tech giants, Sen. Elizabeth Warren appeared at a famed tech conference to detail how Amazon (and tech giants like it) now have a monopoly similar to that of the railroad in the early 1900s, which had to be broken… …

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Jonah Peretti Says BuzzFeed Made $100 Million Last Year From Sources That Didn’t Exist in 2017

BuzzFeed pulled in around $100 million last year from businesses that didn’t exist in 2017, and it’s projected to hit similar numbers this year, according to a companywide memo and accompanying SXSW keynote from CEO Jonah Peretti. The announcement indicates that the digital media company is beginning to see dividends from moves into areas like… …

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Uber Eats Wants to Help Solve Your SXSW Food Woes With a Walk-Up Window and Surprise Drops

If you’ve attended South by Southwest in Austin, Texas, you know that grabbing food between panels and events can be rather difficult. For popular panels, the lines are long and you need to be there early, leaving little time to find a meal. Plus, food options near the main festival can be somewhat lackluster. That’s… …

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Visible Is Building a Transparent Music Box at SXSW Where You Can Record a Track

Anyone who’s ever gone to South by Southwest in Austin and had a hankering for making their own music might finally get the chance. As part of a street closure during next month’s festival, Verizon-backed digital-only phone provider Visible is building a clear “Music Box” that it hopes will be both as a respite from… …

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