With the influx of AI-generated content, it’s more important than ever to produce high-quality content that your audience and Google will love. In late 2022, Google rolled out the Helpful Content Update, an ongoing effort to reward sites with “people-first” content, and we saw the importance of this continue into 2023. Along with this update, you should always be considering E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles at the forefront of your content creation. While E-E-A-T is not a direct ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG), applying these factors to the content you create will signal to Google that it is high-quality, relevant information.
Chima touched on six money-making content formats SaaS companies should prioritize: “best of” content, sales engagement content, competitor comparison pages, pricing pages, modifiers to download something and personalized landing pages.