OpenAI doesn’t just want ChatGPT to be the platform on which everybody builds a B2B business. It wants to be a B2B business given last week’s introduction of ChatGPT Enterprise.
Unsurprisingly, their announcement says it offers up “enterprise-grade security and privacy and the most powerful version of ChatGPT yet.”
Is that good news, bad news, or ho-hum news?
CMI’s chief strategy advisor Robert Rose shares what he thinks about ChatGPT Enterprise in this week’s CMI News video. Watch it below, or keep reading for the highlights:
OpenAI explains in the release: “We believe AI can assist and elevate every aspect of our working lives and make teams more creative and productive. Today marks another step towards an AI assistant for work that helps with any task, is customized for your organization, and that protects your company data.”
Robert says the release reminds him of an announcement from a scrappy startup called Salesforce 23 years ago:
“Emerging companies need solutions rapidly. The faster a company can get a brand going and build a competitive offering, the better off it is. That is fundamentally what Salesforce enables companies to do. There’s no upfront investment in time or money. Companies can just input their information and go.”
Are ChatGPT Enterprise’s new features helpful?
Yes, it’s another enterprise technology launch announcement. But ChatGPT Enterprise isn’t necessarily a typical generative AI content tool. It differs from the publicly available ChatGPT in several ways. Most interestingly, OpenAI won’t use the data and conversation prompts by the enterprise to train its other ChatGPT models. However, the enterprise can use OpenAI’s APIs to create a custom solution. That suggests you can teach the company’s jargon, editorial tone, etc., to your brand’s ChatGPT Enterprise version.
Further, OpenAI says the enterprise version is compliant with SOC 2 security, and all conversations are encrypted. Other features of ChatGPT Enterprise include no cap on usage and faster performance. Apparently, you can upload approximately 25,000 words as a prompt. That begs the question, “What do you really want to ask?”
You can also share chat templates to collaborate and build common workflows with other users in your enterprise account. “It all sounds very fancy, and it’s on par with many smaller startup solutions launched since ChatGPT began,” Robert says.
However, these features are not fully understood, given that generative AI tools are so new. For example, is sharing chat templates a need right now?
It reminds Robert of the early days of web content management. At the time, all systems included a global search-and-replace feature. Every client wanted that feature in their enterprise content management system – until they broke their entire content repository with a badly worded search-and-replace term.
Buyers should follow the same advice for new tech
Ultimately, ChatGPT Enterprise’s biggest disruption will be for those startups that are basically just wrappers for ChatGPT and provide the same basic functionality. Now OpenAI’s Enterprise ChatGPT goes against Microsoft’s Bing Chat Enterprise and large competitors will come along, including Salesforce.
As for pricing, ChatGPT Enterprise is murky at best. “Please call us for pricing” can be translated to “We don’t know how much it should cost yet.”
Overall, it will be interesting to watch how ChatGPT Enterprise unfolds and how it affects the startup marketplace. Some will be able to differentiate against it. Some may be acquired if OpenAI opts to jumpstart the enterprise program. For others, this will be the beginning of the end of their fast rise.
As far as the potential buyers for ChatGPT Enterprise, the recommendation is the same as it always has been: First, sort out the process, the workflow, and the strategy you look to solve. No new technology can do that. Then, consider the short list of solutions to address the gaps discovered in your plan.
What do you think? How do you feel about ChatGPT at the enterprise level? Let me know by tagging me (@Robert_Rose) and #CMWorld on social media.
Please note: All tools mentioned in this article were suggested by the article’s author. If you’d like to suggest a tool, share the article on social media with a comment.
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Cover image by Joseph Kalinowski/Content Marketing Institute